Bradesco for Business

Role
Product Design, UX Strategy
Client
Bradesco Bank
Agency
AG2 Nurun
Team
Bruno Arizio
Jonas Barbosa
Alexandre Coelho

Context

Em junho de 2017 iniciamos um projeto com o Bradesco — terceiro maior banco da américa latina, para desenharmos a partir do zero uma nova experiência digital para seus usuários de contas pessoa jurídica.

Debriefing

  1. Criar um novo produto disruptivo, que quebre as barreiras atuais criadas pelo legado do banco.
  2. O foco esta na experiência completa e não apenas em um novo site ou aplicativo.
  3. Projetar uma solução que se mantenha influente e inovadora ao longo de 1-2 anos até que se ocorra a implementação final do projeto.
  4. Se aproximar do pensamento inovador das fintechs a fim de projetar soluções ágeis e inovadoras.
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A Layering Experience

The website was constructed over the idea of a layering system, which basically means that every screen actually have a place on depth.

At glance when you are at the Home Screen, the images  at not “glued” to the screen, they are just close. When you select a sector (furniture, exhibitions, projects, etc) The images fly away and you’re presented to a “birds-eye view”, as you scroll trough the projects and select one, it will pop to the screen, that is when you are able to scroll down and see the content inside that specific project.

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A Simplified Flow

For the mobile version of the website, we decided to simplify even more the design. A simplified and straight-forward menu and menu bar would fit way more comfortable for the navigation and the filter to every segment of the client’s work would be always visible and easy to interact.

We have created a completed new design for the mobile and from that, made a few adjustments for the tablet experience, which should look closer to the desktop version.

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